FRANCK DORMONT
Director of Communication and Institutional Relations
COMMUNICATION AND INSTITUTIONAL RELATIONS DEPARTMENT
For the Communication and Institutional Relations Department, 2022 was marked by support provided to the Marketing and Brand Strategy Department in its development. The year also witnessed, constantly in support of Audencia’s activities, the organisation and coverage of flagship events.
150
The number of events supported by the Events team in 2022!
How would you assess 2022?
In 2022, Audencia adopted a genuine strategic positioning in order to develop a Marketing Division as part of its ambitious development plan. Its goal is to serve the Audencia brand and promote the school’s offering of programmes by employing a differentiating and impactful message. This initiative is supported by the Communication Division in order to ensure the success of this new division and enable seamless coverage of activities between our two divisions, both internally and externally. The Market place project is a bridge between our two divisions and also involves the DTIS division. Major progress has been made with this project throughout 2022, demonstrating our ability to work effectively together.
Following the COVID pandemic, we also organised the two biggest business school graduation ceremonies of the year (5,600 students). This year will also provide the opportunity to raise awareness among our in-house audiences regarding various major themes such as social justice or disability. We will also have played our part in highlights of the school’s year such as the launch of the Gaïa school and its graphic environment, the first graduation group from the Sirius study path, ISEGORIA conferences involving the contributions of nationally and internationally renowned experts, the beginning of marketing 3 new hybrid Bachelor courses or also the organisation of a European-scale triathlon reported on by the specialised press and driven by committed student volunteers. This activity also allows Audencia to play a role of influencer on the social networks with rich content that boasts a shared impact.
What is your vision for 2023?
2023 will witness a new stage in the school’s development, which will accelerate thanks to the opening of our new Paris campus in Saint Ouen. We will also take advantage of this new year to strengthen our international influence, particularly in Sao Paulo.
This will allow our school to attain the lofty objectives that we have set ourselves and to accompany the creation of the graduates’ centre, as well as our students on bachelor, apprenticeship and specialised master courses. This represents an initial step before 2024 and the inauguration of other programmes for a new, lively and dynamic campus in Paris.
In 2023, our division remains the most cross-cutting service for meeting internal and external needs, in the different regions where we are present, both in France and abroad.
What are your goals for the completion of the strategic plan, within the scope of the ECOS plan?
First of all, it’s important to remember that Audencia is the smallest school in the top 10. It must remain ahead of the curve and even if it is not the best, it generally must be the best for the world, students and employees. This ambition is rooted in the strategic plan and the objective of our division, since its launch, is to foster support for and communication about ECOS 2025 projects.
Since 2021, we have been involved in the 4 objectives included in the plan and the 3 challenges set down: to create and use responsible technology and information; to define and adopt managerial approaches that promote inclusive organisations and societies; to design and implement sustainable business and development models (particularly in phase with the carbon neutrality objectives). Our aim between now and 2025 is to continue to be a creative force regarding these subjects.
What are your CSR commitments?
Firstly, we support the policy proposed and developed by the Marketing Division concerning stopping the use of goodies. More generally, all the events organised by our division are intended to be responsible, both in terms of the service providers consulted and the materials that are used. Secondly, all the suppliers called upon by the Communications Division must demonstrate a commitment to CSR.
This approach will be intensified in line with the school’s new purchasing policy, with the aim of limiting the environmental impact of our activities while at the same time serving Audencia’s commercial objectives. This is one of the reasons why Audencia has equipped itself with a high-performance printing works using CSR certified organic ink as well as the use of sustainable paper.
Lastly, we support and endorse Audencia’s overall CSR approach, of which the CSR Delegation is the driving force, with the aim of being ever more effective regarding the various environmental and societal indicators that have become essential for our society.
DIDIER BAINVEL
Print Shop Manager
A new working tool to enhance the school’s influence
“2022 witnessed major developments at Audencia’s in-house print shop! The installation of new machines, which are more efficient and faster but also consume less energy, has allowed us to expand our services: large formats (A0 and bigger, up to 1 m 70), full page printing, but also on tarpaulins and adhesive vinyl, new colours (gold, silver and white), etc. These are additional assets for our various internal stakeholders (professors, employees and students) but the direct benefits of them support the school’s influence and enable significant limiting of production costs. This new production tool also continues to serve our CSR approach, launched in 1996, which is today reflected through the various paper types we use that are all FSC and PEFC certified, but also through recycling provided in conjunction with the company “Arbres”, which supports the integration of unemployed people with social and professional difficulties.”
